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About Jay

Meet the founder

Like many teenagers, I spent my early years searching for something that truly excited me. At 16, I discovered weight training, and what started as a hobby quickly turned into a passion. It became more than just an outlet for my energy - I found myself fascinated by how the body moves and functions, learning about anatomy and biomechanics. Quite soon, I realised this wasn’t just an interest; it was the career I wanted to pursue.

My professional journey began at a health club in Piccadilly, where I had the privilege of learning from some of the most exceptional coaches London had to offer. From functional neurologist to world-class gymnasts, I was surrounded by experts who set the bar incredibly high. This beginning reshaped my understanding of fitness, showing me everyone has a personal view on what fitness means to them.

Before I knew it I was qualified, living the dream - working one-on-one with people, guiding them towards their ultimate goals. Along the way, I sought out every opportunity to learn, shadowing incredible coaches and therapists who specialised in everything from strength and conditioning to osteopathy, absorbing knowledge from all areas of movement, recovery, and overall well-being.

But things became truly interesting when I realised - every single client I worked with brought a very unique situation to the table. There’s no single approach to fitness, and no one size fits all. It is about finding what works for you, building resilience and continuously pushing forward. Helping people unlock their potential and move towards bigger and better goals is what gives me an immense sense of pride. And if you are ready to make that step, let's begin the journey together.

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